It seems like my favorite “Charmin” has some new competition. The new kid in the block is more environmentally friendly, more durable, and very edgy. It has a very straight forward branding, which I think has really captured the consumer’s very skeptical favors and opinions. 100% recycled, 2-ply, un-embossed, fair-trade, are just some of its main selling point, and of course, its elegant and colorful logo. Without much delayed, let’s all welcome:
Sometimes, the simplest name works!
Here’s the company’s link if you want more info:
